Why would you want a Mission Statement?

Your Mission Statement is your roadmap.  So is your roadmap clear? If this episode was helpful for you, make sure you like, subscribe and share it with those you know will benefit. #LeadershipDevelopment #Coaching #Training #WorkingGenius

• Transcript

  There is so much confusion about Vision and Mission Statements! I have been confused more than once myself! Why have two statements that seem to be the same thing? Well, they may be similar but they are both incredibly important. If used well, they will help you to define two different parts of your journey.

  A Vision describes where you are going. It is that distant mountain peak that you are aiming for. The Mission Statement is your ‘how’ in the day to day. How will we achieve the Vision?

  Let me share a real-world example. One of the companies renowned for its mission-driven approach is TOMS. Yes, they sell shoes - but their mission actually captures something greater. It is this, ‘We’ve always been in business to improve lives’. And to their credit they have stuck to this mission powerfully. For every pair of shoes they sell, they give a pair away. This mission isn't just a meaningless tagline; it's woven into the fabric of their business.

  So, how does a mission statement impact your leadership or organisation?

  Well, if it is not followed in your business then it communicates a lack of integrity to your staff, and your clients. There aren’t many examples of companies that are like this, because time shows that, generally, a lack of integrity will lead to a companies demise.

  If it resonates with your customers and your staff it invites people to want to engage. The mission statement of TED is ‘Spread Ideas.’ Super simple and people engage because they really do spread great ideas!

  Finally, it will keep you focussed. My Mission statement is to ‘unlock the potential of individuals and organisations’. I love to see people growing and thriving. Sometimes it takes a big strategy, but sometimes it just takes someone to believe in you. Either way, I love the idea that my business is about unlocking your potential.

  Remember, a clear mission statement is not just a document; it's a declaration of intent, a roadmap to a better, purpose-driven future. Until next time, keep leading with purpose, and may your mission guide you to success.